Cross & Prior
Established Since 1910

0208 715 0555

A Name Friends Recommend



Selling Guide


A proactive approach to sales!

We will work closely with you to deliver your goals...

You have read through Cross & Prior selling advice, tips and tricks sections, have taken advantage of our free
sales valuation, and have decided it is the right time for you to sell.

Whether you are selling for the first time or just want to refresh your memory, below is our guide on all of the stages involved in selling your home so you can know exactly what to expect along the way.

  Instruct Cross & Prior   Set the Asking Price   Arrange an EPC   Photos and  Floor Plans

  Once you have instructed 
  Cross & Prior to sell your 
  home, you will need to sign
  and confirm our fee and sole
  agency term. We never ask 
  you to sign on the spot as you
  will be given time to read and
  check through them carefully.  

  You will also need to provide a
  form of photo identification and
  a current utility bill confirming 
  your address, to comply with
  the Money Laundering
  Regulations 2007.
  We would have valued your
  home using a number of
  different criteria and provided
  you with an honest assessment
  of its current value. However,
  we are aware that you would
  have probably had several
  valuations that varied in value.

  Before marketing your property
  we will discuss the valuation
  with you, in order to make sure
  the asking price is a true and
  fair reflection of its worth, and 
  you are happy with it.
  An Energy Performance 
  Certificate (EPC) gives potential
  buyers the opportunity to look
  at how energy efficient your
  property is, and how they can
  improve it based on EPCs'
  suggested recommendations to
  save money in the future.

  An EPC must be commissioned
  before we can begin marketing
  your property. We can gladly
  arrange this for you, or you are
  welcome to instruct your own
  EPC assessor.

  We will contact you to arrange
  a suitable day and time for us
  to take photos and detailed
  measurements for the floor
  plan. Most prospective buyers
  begin their property search by
  looking at photographs so good
  photos are essential.

  You will be asked to ensure
  the property is clean, tidy and
  presentable, as these pictures
  will make the first impression
  on any potential buyer looking
  to buy your home.
  Approve the Sales Brochure   Marketing   Viewings   Feedback
  You will be sent a proof of 
  your home sales brochure for 
  approval. We will ask you to
  check through the contents 
  carefully and notify us of any
  thing that is wrong to ensure
  it complies with Property 
  Misdescriptions Act 1991. 

  The sales brochure will only be
  finalised once you are totally
  satisfied with it. If there are any
  changes you require they will
  be accommodated before we
  start marketing your property.
  Your property will be uploaded
  to all of the major web portals
  as well as our own website. It 
  will also be given a prominent
  position in our window display
  and will be added to the well 
  designed slideshow on our in
  office monitors instantly. 

  The brochure will be sent to
  those who are registered with
  us by using our award winning 
  Estate Agency Software, and
  we will then contact them
  directly to arrange a viewing.
  When possible we will always
  try to group viewings in order
  to cause you as little disruption 
  as possible. You will be given
  prior notice of all viewings, and
  all buyers will be accompanied
  and questions will be dealt with
  by one of our team.

  We keep a set of keys and will
  only access the property with
  your permission. For your own
  safety, it is important that you
  never allow any strangers into
  your home unaccompanied.
  We will always try to give you
  feedback on every viewing as
  soon as is practically possible,
  and we will be truthful about 
  several things that you should
  do to increase your chances of
  a successful sale without any
  unnecessary delays. 

  Feedback is an important tool
  and you should not be upset or
  annoyed if someone provides
  negative feedback, as each
  individual will and is entitled to
  have different opinions.
  Offers   Instruct a Solicitor   Survey   Exchange and Completion

  All offers are dealt with on a 
  subject to contract basis and
  will be put forward when they
  come in. We provide additional
  information about the buyer’s 
  position and other interested
  applicants at the same time to
  help you make a decision. 

  We will never push you into
  accepting an offer, but simply
  present the facts, and offer our 
  opinions when asked. At this
  point, you do not have to take
  the property off the market.
  Once a sale has been agreed,
  you will have to to instruct a
  solicitor or conveyancer to act 
  on your behalf, who will do the 
  legal work involved in the sale,
  such as release details of the
  deeds to the buyer's solicitors
  and draw up a sale contract.

  It is essential that you get
  someone you can trust who will 
  make the process as easy as 
  possible. If you do not have a 
  solicitor, we will recommend a 
  few reliable local firms for you.

  We ask all buyers to arrange 
  a survey as soon as their offer
  has been formally accepted.
  Once the survey is instructed, 
  it can sometimes take up to 14
  days for it to be carried out –
  this depends on how busy the
  surveyors are. 

  You will be kept informed of the
  whole process, and we will
  contact you when the survey
  has been officially confirmed.  
  We can hand over the keys so
  you don't have to be in.
  On average it takes 10 weeks
  from the point of accepting an
  offer to completion. We will be 
  on hand to help with anything 
  you do not understand, resolve
  any problems along the way,
  and inform you of all progress
  up until exchange of contracts.

  This is when you will become 
  legally committed to the sale.
  We will strive to make sure the
  completion coincides with any
  specific or desired dates that 
  you have decided on.


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